Useful Pointers on How to Make a Catchy Logo for an Orthodontics Company
Every company needs to have a recognizable brand from its competitors. A logo is an integral part of that brand. A good branding exercise can actually be one of the most effective marketing strategies. Given the high number of orthodontist companies, each and every one needs to make an extra effort in its branding and marketing. This article explains how a logo designer can make the best logo for an orthodontist establishment.
A logo will mostly also incorporate words, and you therefore need to choose the most suitable font. When choosing a font, steer away from formal office fonts. A very formal font may actually be unwelcoming to a potential client. You should choose a font that communicates the values of the company, while being warm and welcoming. On the other hand, you should also avoid using the very playful fonts. This is because people will get a sense of unprofessionalism and not take your practice seriously. Consult the orthodontist and do some research to find the most appropriate font.
After choosing the right font, ensure you choose the right color. If the logo is for an established company, use the company colors on the logo too. If it is a new company, you should choose a color that will work well across the board. Again, you will find many published studies that show which colors are preferred in medical institutions.
A big part of any logo is the image that goes on it. Avoid using a tooth or teeth on the logo as that will be too generic and average. There many other images that can communicate the right message without incorporating any version of a tooth. You can browse other company logos to get new and fresh ideas.
By now, you will have gathered all the ingredients needed to make the full logo. When all the individuals components are brought together, the final product should be eye catching and very straightforward. A potential customer should be able to get as much information as possible from a single glance Once the image attracts a person to the logo, the words should be legible and informative. Avoid putting too much on the logo, as other information can be communicated through advertising.
A logo will most of the time be incorporated in many faucets of the company. For example, it will appear on the company’s website, signage, staff uniform and all documents. You should therefore make a logo that can be easily incorporated on all those platforms. In this regard, get rid of very fine details on the logo as they may be hard to replicate on small surfaces.