Every company needs to have a recognizable brand from its competitors. A logo is an integral part of that brand. With successful branding, a customer will immediately remember your company when they see certain images. If an orthodontist company is to stand out, it needs to have a unique logo and unique branding. If your company is looking to design a new logo, these pointers will help you make a catchy and effective one.
One of the small but important things you need to get right is the font. Avoid using the fonts used in official documents. A very formal font may actually be unwelcoming to a potential client. Customers should feel a sense of comfort and warmth when they look at your logo. In the same line, do not use the extremely informal fonts. When informal fonts are used, potential customers may feel like their issues will not be taken seriously. Consult the orthodontist and do some research to find the most appropriate font.
To go hand in hand with the font, you should choose an appropriate color. If the logo is for an established company, use the company colors on the logo too. If it is a new company, you should choose a color that will work well across the board. Again, you will find many published studies that show which colors are preferred in medical institutions.
Next, you need to choose an appropriate image to go on the logo. You need to choose a unique but catchy image, avoiding any version of teeth on the logo. The image on the logo is actually meant to communicate a company’s values rather than its purpose. The internet is a great resource for getting new ideas, as you can find, many unique and catchy logos.
Once you have all the components, it is time to make a complete logo. When all the individuals components are brought together, the final product should be eye catching and very straightforward. Since people do not spend too much time scrutinizing logos, they should communicate as much as possible in the shortest time. If the image you chose was attractive, the words should also be legible. The logo should only contain the most important information, since the rest can be put on fliers.
The last thing you need to consider is the suitability of the logo on other company properties. Once developed, the logo will appear on the staff uniform, on billboards, as a letterhead, on business cards and on the website. You should therefore make a logo that can be easily incorporated on all those platforms. In this regard, get rid of very fine details on the logo as they may be hard to replicate on small surfaces.